Daniel Krieg is the founder and CEO of KSP Krieg Schlupp Partner Werbeagentur in Zurich, with their strategic differentiation of purpose & profit and groundbreaking campaigns on sustainability with clients such as Volkswagen, ewz, Coop or myclimate.
Before founding KSP (2004) Daniel Krieg worked as a creative director at Publicis and as a copywriter at WHS and GGK Zurich. Before that he worked in investment banking at Credit Suisse, in the consumer goods industry at Philips, in publishing in the business newspaper CASH as well as importing streetwear and sports aparrell. He studied economics at the Universities of St. Gallen and Zurich.
Q. DO YOU HAVE A ROLE MODEL OR LIFE MOTTO?
A. Change the world with ideas (is also the central theme of KSP).
Q. WHAT EDUCATIONAL EXPERIENCE STANDS OUT IN YOUR MEMORY?
A. My first speech in front of hundreds of people.
Q. WHAT CAN YOU NOT LAUGH ABOUT?
A. Violence against children.
Q. WHAT NICE THING HAVE YOU BOUGHT YOURSELF RECENTLY?
A. Flyboarding on vacation.
Q. WHAT BOOK WOULD YOU NEVER GIVE AWAY?
A. The Lord Of The Rings.
Q. WHEN DO YOU FEEL MOST ALIVE?
A. In sport and during a pitch.
Q. WHAT DO YOU BELIEVE IN?
A. I believe in justice and the good in people.
Q. WHERE IS YOUR MOST PEACEFUL PLACE?
A. In and on the sea and in the mountains.
Q. WHAT WAS YOUR LAST GOOD DEED?
A. Every smile towards a child.
Q. WHAT HAVE YOU RECENTLY DREAMED ABOUT?
A. That I was screwing up a pitch presentation.
Q. WHAT’S YOUR FAVORITE MUSIC?
Q. WHAT IS MORE DIFFICULT for you: STARTING OR STOPPING?