DANIEL KRIEG
Daniel Krieg is the founder and CEO of KSP Krieg Schlupp Partner Werbeagentur in Zurich, with their strategic differentiation of purpose & profit and groundbreaking campaigns on sustainability with clients such as Volkswagen, ewz, Coop or myclimate.
Before founding KSP (2004), Daniel Krieg worked as a creative director at Publicis and as a copywriter at WHS and GGK Zurich. Before that he worked in investment banking at Credit Suisse, in the consumer goods industry at Philips, in publishing in the business newspaper CASH as well as importing streetwear and sports apparel. He studied economics at the Universities of St. Gallen and Zurich.
Q & A with DANIEL
DO YOU HAVE A ROLE MODEL OR LIFE MOTTO?
Change the world with ideas (is also the central theme of KSP)
What was your most powerful learning moment?
My first speech in front of hundreds of people.
WHAT CAN YOU NOT LAUGH ABOUT?
Violence against children.
What was the last beautiful thing you bought?
Flyboarding on vacation.
What is that one book that will stay with you forever?
The Lord Of The Rings.
WHEN DO YOU FEEL ALIVE?
In sport and during a pitch.
WHAT DO YOU BELIEVE IN?
I believe in justice and the good in people.
What is your peaceful place?
In and on the sea and in the mountains.
What was your last good deed?
Every smile towards a child.
What was your last dream abaout?
That I was screwing up a pitch presentation.
WHAT IS YOUR FAVORITE MUSIC?
Hip-Hop.
BEGINNING OR FINISHING? WHICH IS HARDER?
Both.